Overview

Problem
How might we make the website for the City of San Jose user friendly.
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Solution
Redesign the website by applying established UI standards based on data gathered through  user research and continual  user testing so that the result is a simpler, easier and user-friendly way for users to find necessary information efficiently.

Role: UX/UI Designer
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Tools: Figma, Invision, Optimalsort, Google Suite, Miro, Trello.
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Team size: Namrataa BA, Kiri Rasmussen, Darya Sesitskaya. and Carolina Hurtado -myself-.
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Date: July’20 (3 weeks)

Current site

We conducted a user testing with 4 users, on the current website of sjca.gov with 4 tasks that were more common used by a resident.

50% of the users fail in the task: “💳 find rates and fees for garbage and recycle for a single family.”
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Why?
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The experience for them was to heavy, too much information, they feel lost: where to start? where to end? how to follow the steps? "Where I am, maybe I been here before?"
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-This users never imagine that they have to find a PDF file to show the rates fees-.
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Let's see what else we are going to find as a researchers in this government site?

USER PERSONA

From the User Research we developed our User persona. Meet Hailey Wright!

WEBSITE EVALUATION

Next we did a Heuristic evalaution of the existing website

WIREFLOW ANALYSIS

User research revealed that our government site is frequently used to find  out about recycling & garbage rates and rules, so we created our Wireflow about this task. Current wireflow for “Recycling & Garbage Rate for a single-family home”

INFORMATION ARCHITECTURE

Upon evaluation of the current Information Architecture of the website we found that there are:

Main Navigation: 4 categories, 9 to 15 sub-categories each. Per our user research this long list of choices is overwhelming for the users. There is lack of clarity in the categorizations. Sub-categories are repeated between categories.
After card sorting we re-organized the information architecture.

RESULT:
Main Navigation: 4 categories- 5 to 9 sub-categories each.

CARD SORTING

8 users
4 Closed Categories.
25 cards to sort within them.

Insights gathered from our card sorting exercise:
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•‘Recycling & Garbage’, currently under ‘Living Here’, matched users mental model.

•‘Neighborhoods’, currently under ‘Things to Do’, moves to  ‘Living Here’.

•‘Report Issues’, currently under ‘Living Here’, moves to  ‘Government’.  

USER FLOW

To understand and design the path our users would take we created high-level user flows for the 3 main tasks:

1) Find Garbage and recycling rates
2) Schedule free jun pickup
3) Report an issue

JOURNEY MAP

MOOD BOARD

Our moodboard is inspired by SJ as the Capital of Silicon Valley. The government site updates their content constantly, focus on the good things of been at San Jose, like events for celebrating their diversity, with festivals like Pow Wow. Also they incentive eco-tech living and business,  promote their citizen to use electric cars, panel solar as an example. So we want the Website to reflect the spirit of simple, trendy, eco-tech, friendly and diverse.

San Jose city Capital of Silicon Valley

“This mindset fosters an urban center of innovation, learning, transit, creativity and art in Silicon Valley.
Oh, and our weather is killer.”
This place is unique atracting talent from all over the world, is the 3rd best place to live.

UI Style Guide

We take the new logo version from pages like "Visit San Jose", Instagram and Youtube channel. The same with the color palette, on the icons, buttons and typography we want to transmit the diversity trendy and eco-tech style.

PAPER SKETCHES

As UI Designers we all did our version of the Homescreens. As a team we voted & picked elements from all our ideas.

LO-FI PROTOTYPE

MID-FI PROTOTYPE

As UI Designers we all did our version of the Homescreens. As a team we voted & picked elements from all our ideas.

Usability Test
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HI-FI PROTOTYPE

As UI Designers we all did our version of the Homescreens. As a team we voted & picked elements from all our ideas.

Usability Test
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CAROLINA HURTADO-TAMBINI

As a product designer, I draw inspiration from nature and its vibrant colors, which have always spoken to my soul. My love for simple, organic, and sustainable design solutions is unwavering. Technology and AI also captivate me, and I find the digital realm to be an infinite playground of exploration.

SKILLS

User Research & Testing
Prototyping & Iteration
Information Architecture
Scalability and Performance
Interaction Design
Accessibility
Visual Design

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© 2024 Carolina Hurtado-Tambini