Senior Product Designer crafting award-winning B2B, SaaS, and AI experiences. From co-founding an AI startup to boosting user engagement 60%, I turn ideas into impactful, user-loved products. Anthem Award ’23 + Best of Swiss Apps ’22. UX strategist, prototyper, and design system fan.
Senior Product Designer with a background in law, specializing in turning complex B2B, enterprise, and AI ecosystems into clear, intuitive products. I leverage legal-grade analytical rigor, systems thinking, and user research to bridge business strategy, ethics, and human-centered design.
“I highly recommend Carolina for her exceptional skills and contributions during our collaboration on a startup concept, Overtly. Carolina consistently demonstrated her ability to think outside the box and find innovative solutions, even when faced with complex challenges. Her ability to balance creativity with strategic thinking made her an asset to our team...”
“Carolina and I worked together on a professional services team to deliver agile projects. She drove Design requirement and refinement meetings utilizing clear communication. From those meetings she generated wireframes and refined designs that generated client approval and empowered collaboration with our developer teammates.”
"I am happy to recommend Carolina Hurtado, who was an invaluable asset during her time at Liferay. While at Liferay, she worked in both assisting and leading important client projects. She consistently took initiatives to help out and take over full feature designs. One of Carolina's standout qualities is her expertise in user-centered design methods..."
Based in Eden Prairie, MN, I freelance at Golden Berry, mentor through ADPList, and contribute to civic design at Code for San Jose. I also organize and preset at inclusive events like like WCPP and Inclusive Product Week. Raised between the Peruvian Pacific coast and Andean valleys, I learned to love storytelling, hiking, the beach and the magic of whales—curiosity and creativity guiding me ever since.
